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Leon Jaume

Leon Jaume


Executive creative director




60, Great Portland Street, London, , W1W 7RT


The same place Jimi Hendrix died – St Mary Abbots Hospital, Kensington.

Career highlights

Working with Yan and Luke, right now, across this desk. A joy.

Most cringeworthy moment of your career

Apparently, I once tried to chat up Rupert Howell's wife.

Best thing about your job

The frisson of staff fear as I stride to my desk every morning.

Worst thing about your job

The constant backdrop of distant, mocking laughter.

Advice for a wannabe A Lister

Well, you could start by having a pop at Rupert Howell's missus.

If you could be anyone else in this business, who would it be?

It would be good to spend the whole day laughing, so I'd be the bloke in charge of entry fees for Cannes or D&AD.

What would you do on a sabbatical?

I'd probably get in the way.

Your USP?

Worst haircut in advertising.

What would you change about yourself?

I'd be more decisive. Or tidy. Or musical.

Favourite media


Favourite shop

One that sells beer and lets you drink it on the premises.

What’s the biggest lie you’ve told?

I never lie.

How many toilets do you own?

None. Our house is currently being demolished. Two potties, though.

What can’t you live without (apart from family)?



The industry's Peter Pan must have found a secret fountain of youth, because he still looks about 20 years younger than he actually is. However, it's not all about looks, and he still puts that youthful energy into his work. Sky continues to impress, while 118 118 is still some of the funniest advertising on telly.

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