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Ben Kay

Ben Kay


Head of planning


Rainey Kelly Campbell Roalfe/Y&R

Work Telephone

+44 (0)20 7611 6628


Greater London House, Hampstead Road, London, , NW1 7QP


13th January 1976

Career highlights

WPP Fellowship, three extraordinary years in New York and, now, this.

Most cringeworthy moment of your career

Countless – I'm rubbish with names and faces.

Best thing about your job

The surprises.

Worst thing about your job

The surprises.

Advice for a wannabe A Lister

Aim higher.

If you could be anyone else in this business, who would it be?

Damon Collins: charming, talented and can kill a man at 20 paces with his little finger.

What would you do on a sabbatical?

South America on a tandem – no fixed resident for seat number two.

Your USP?

Not answering difficult questions directly.

What would you change about yourself?

I've just been told I can be impatient, so... self-awareness, then.

Favourite media, The Week, The Onion.

Favourite shop

Paragon Sports in New York.

What’s the biggest lie you’ve told?

This one.

How many toilets do you own?

0.34 (the bank owns the rest).

What can’t you live without (apart from family)?



The first thing Kay did when he became the agency's head of planning, following last year's senior management shake-up, was to buy himself a BMW Z4. The founding partner of RKCR/Y&R's integrated offshoot, Swarm, and former deputy planning director has also worked in New York, Singapore and Toronto. The eligible bachelor is also a bit of a fitness freak and completed the Great Wall of China Marathon this year.

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