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Steve King

Steve King

Job

Worldwide chief executive

Company

ZenithOptimedia

Work Telephone

+44 (0)20 7961 1046

Address

Headquarters, 24 Percy Street, London, , W1T 2BS

Born

8th August 1959

Career highlights

Surviving close to 20 years at Zenith (and, more latterly, ZenithOptimedia) in various locations around the world.

Most cringeworthy moment of your career

Undisclosed.

Best thing about your job

Our people, our clients, the work, the results (but not always in that order).

Worst thing about your job

Airport queues and jet lag.

Advice for a wannabe A Lister

Be talented, well-liked or lucky (not likely to be all three).

If you could be anyone else in this business, who would it be?

Happy as I am.

What would you do on a sabbatical?

Qualify as an ocean yachtmaster.

Your USP?

Employing people smarter than me – then not letting them leave.

What would you change about yourself?

Hard to pick one thing – be smarter, more decisive, speak languages (especially French), improved memory, more energy.

Favourite media

Vanity Fair, news.bbc.co.uk/sport.

Favourite shop

Chandlers at Salcombe.

What’s the biggest lie you’ve told?

\"...and that's the truth.\"

How many toilets do you own?

Undisclosed.

What can’t you live without (apart from family)?

Definitely my PA, Claire, and also perhaps my mobile, BlackBerry and passport.

Lowdown

King's diplomatic leadership of ZenithOptimedia has led to greater co-operation between the network and other Publicis businesses and he played a key role in the creation of VivaKi, the new media holding unit and trading arm for Publicis media agencies.


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