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Rufus Olins

Rufus Olins


Outgoing managing director


Haymarket Brand Media

Work Telephone

+44 (0)20 8276 4956


Griffin House, 161 Hammersmith Road, London, , W6 8SD


24th February 1961

Career highlights

The Sunday Times and Haymarket.

Most cringeworthy moment of your career

I've expunged it from my memory.

Best thing about your job

The people.

Worst thing about your job

Too much to do. Not enough time.

Advice for a wannabe A Lister

Take a subscription to Campaign.

If you could be anyone else in this business, who would it be?

A better version of myself.

What would you do on a sabbatical?

Learn to speak and cook Italian.

Your USP?

I don't believe in USPs.

What would you change about yourself?

Make myself younger and more patient.

Favourite media

The BBC, The Economist, Channel 4, Vanity Fair, The Week, Brand Media titles including Campaign.

Favourite shop


What’s the biggest lie you’ve told?

Can't think of a big one.

How many toilets do you own?

Never enough.

What can’t you live without (apart from family)?



The quietly determined Olins will leave Haymarket at the end of the year to join Warc as its chief executive. The chance to flex some entrepreneurial muscle and expand the Warc proposition was too good for the nice but ambitious Olins.

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