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Mike Parker

Mike Parker


Head of strategic sales and commercial marketing


Channel 4

Work Telephone

+44 (0)20 7306 8242


124 Horseferry Road, London, SW1P 2TX


20th January 1962

Career highlights

Being part of the LWT sales department in its heyday.Playing a big part in making Channel 4 the most innovative television sales department.

Most cringeworthy moment of your career

Mistaking Rory Bremner for Robert Ditcham.

Best thing about your job

Variety, variety, variety.

Worst thing about your job

BlackBerry addicts in meetings.

Advice for a wannabe A Lister

Don't leave it as late as I did.

If you could be anyone else in this business, who would it be?

I would not mind Martin Sorrell's bank balance, but he is a bit short.

What would you do on a sabbatical?

Live in France for a year and learn to speak the language well.

Your USP?

Not for me to say. I guess others know my strengths and weaknesses.

What would you change about yourself?

My waistline.

Favourite media

TV and Campaign, of course.

Favourite shop


What’s the biggest lie you’ve told?

This one – I don't tell lies!

How many toilets do you own?

Sadly, only three.

What can’t you live without (apart from family)?

Boxwood Café.


Responsible for much of Channel 4's reputation as a clever and creative media owner, Parker's strategic thinking is a prized asset at the broadcaster. Parker's lugubrious demeanour and commitment to the Channel 4 cause only partially obscure a fine line in dry humour.

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