Agency: Anomaly London
Executive creative director
CHI & Partners
+44 (0)20 7462 8500
7 Rathbone Street, London, W1T 1LY
The week The Beatles had their first number one.
CHI winning a D&AD Pencil in my first year as creative director. CHI winning a D&AD Pencil in my second year as creative director. Drench \"Brains\" getting two million views on YouTube in two weeks. Writing the global \"Make the most of now\" campaign with Nick Gill to win the Vodafone business while at Bartle Bogle Hegarty – and the launch commercial winning a D&AD Pencil. Cannes Grand Prix for Volkswagen as creative director of DDB with Jeremy Craigen. Working on the successful 1997 New Labour el
God, where does one start?
Being a creative in an advertising agency is a brilliant job.
Being a creative in an advertising agency can feel like a thankless task at times.
Stick to your day job.
The senior client in this afternoon's new-business pitch.
Film course at the New York Film Academy.
Under-Seven's putting champion, Wrekin Golf Club, Shropshire.
An ability to turn my BlackBerry off.
Cinema, YouTube, mcfc.com.
Goodby Silverstein & Partners, San Francisco, CA.
\"I'm a United fan,\" outside Old Trafford when confronted by a mass of Manchester United fans.
None. I have mortgages on four.
Paterson has had a big impact on CHI's creative department over the past 12 months, complementing the agency's tiger-like new-business reputation with a more creative one. He has upped the agency's game, winning a yellow Pencil for The Big Yellow Self Storage Company's \"wave\" this year.