Agency: Bartle Bogle Hegarty
Group chief executive
+44 (0)20 3037 3284
Grey, The Johnson Building, 77 Hatton Gardens, London, EC1N 8JS
1991-95, marketing manager, Nintendo; 1995-2004, European vice-president marketing, Sony PlayStation; 2004-07, senior vice-president marketing communications, Sony Europe; 2007-date, group CEO, Grey London.
Completing this survey.
Working with the people at Grey London.
Tube journey to and from the office.
You should have more important things to worry about.
Travel the world on a bike.
I am not a brand.
I'm OK with what I have.
The Sunday Times, Wired, Xfm, Google.
Patton came into the Grey job promising change. He wasn't slow swinging the axe and bringing in his own people. A coherent management team is now in place and his restructuring is done. Now he must prove it works.