Agency: Grey London
Chief operating officer
+44 (0)20 7307 3100
10 Stephen Mews, London, W1T 1AG
10th October 1967
Being lucky enough to have had a hand in creating some of the benchmark branded content TV projects over the last five years and, of course, being part of the Cake success story.
I appeared in an ad for Cycling Weekly dressed head to toe as a rider from the Tour de France. I was the marketing manager, it was my first day in the job.
Brave and visionary clients and repaying the faith placed in us.
When I see creativity and genuine innovation getting smothered by pragmatism and a culture of risk-aversion.
Hire a PR agency.
Robert Senior (and he knows why!).
Write my first novel.
I am the third man.
More hair. More patience.
The Guardian, Radio 5 Live, The Sunday Times.
The Harrods Food Hall at Christmas.
I can speak fluent French and I don't really like watching football (both to my wife on our first date).
English Breakfast tea.
The ex-Loaded publisher is moving to the US with his family next April to head up the Cake/Havas Sport & Entertainment division in New York. Pettett spearheaded Cake's drive into brand-funded TV in the UK, but the company's acquisition by Havas in March this year gives him a much larger platform on which to play.