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Giles Hedger

Giles Hedger

Job

Planning director

Company

Miles Calcraft Briginshaw Duffy

Work Telephone

+44 (0)20 7073 6923.

Address

15 Rathbone Street, London, W1T 1NB

Fantasy business partner

The Fat Controller.

How do you off-set your carbon footprint?

Every time I fly first class, I drink my bodyweight in Krug.

Greatest influence

Mortality.

Clubs

Banana Boys.

Favourite gadget

My wife's iMac.

Desert island objects

A football, a lobster pot, and a phone card.

Most-admired politician

Tony Benn. He always talks sense.

Favourite media

The Week, Vogue, House, Virgin Radio, liberty.co.uk.

Biggest risk taken

Crossing the Java Sea in a fishing boat.

Perfect day

Breakfast at home with my daughter, lunch at The Ivy with Jeremy Miles, dinner at Chez Bruce with my wife.

Who should play you in the film of your life?

Colin Firth.

Career highlights

JWT, Insead HSBC, MCBD.

Fictional hero

Han Solo.

Best job outside advertising

Time Out.

Lowdown

Talented, smart and dependable, Hedger ensures that MCBD's planning department is one of its major assets.

Most expensive purchase

My annual honeymoon.

Why are you good at what you do?

I listen.


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