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Charlie Varley

Charlie Varley

Job

Planning director

Company

Mediavest

Work Telephone

+44 (0)161 228 3909

Address

117-119 Portland Street, , Manchester, , M1 6ED

Born

Four years later than Jon Horrocks.

Career highlights

Someone's always employed me.

Most cringeworthy moment of your career

Running Guy Zitter's Daily Mail ad sales conference at La Manga in 1995. We completely misjudged the audience.

Best thing about your job

Lunch.

Worst thing about your job

Not having lunch.

Advice for a wannabe A Lister

Buy a Campaign journalist lunch at least once every six months.

If you could be anyone else in this business, who would it be?

Phil Georgiadis. For his beauty and brains.

What would you do on a sabbatical?

Rent a house in St Emilion.

Your USP?

Big, loud, enthusiastic and cares a lot.

What would you change about yourself?

You'll have to ask my wife.

Favourite media

Posters.

Favourite shop

Waitrose.

What’s the biggest lie you’ve told?

I never tell lies.

How many toilets do you own?

Don't you mean loos?

What can’t you live without (apart from family)?

iPhone.

Lowdown

Varley led his Manchester-based agency into a repositioning this year, dropping the \"Manchester\" from its name in order to restyle itself as a national agency. Varley felt the old Manchester tag was getting a bit too parochial.


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