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Gary Birtles

Gary Birtles

Job

Chief executive

Company

Initiative

Work Telephone

+44 (0)20 7663 7000

Address

42 St John’s Square, , London, , EC1M 4EA

E-mail

gary.birtles@uk.initiative.com

Career highlights

Car mechanic to chief executive in 23 years.

Favourite TV programme

Top Gear.

Newspaper

The Sun.

Magazine

Autocar.

Website

bbc.co.uk.

Favourite recent marketing campaign

Comparethemarket.com.

Favourite brand

Church's Shoes – timeless.

What’s your concession to the recession?

Hairdresser.

Who would play you in a movie?

Jason Statham.

Party trick

Match puzzles/tricks.

Hobbies

Family, golf, football (in that order).

What gadget do you think should be invented?

Time machine.

You’ve got one last Tweet before you die. What do you Tweet?

\"I'll be home late again!\"

Lowdown

Despite the recent ups and downs for Initiative, Birtles' managerial style seems to revolve around the values of solidity and consistency. The agency suffered a few minor account losses during 2009 but nothing on a par with recent years as Birtles and a solidly consistent senior management team focused on weathering the economic storm.

Born

1966, Woking.


Additional Information

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