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Mark Boyd

Mark Boyd

Job

Creative director and head of content

Company

Bartle Bogle Hegarty

Work Telephone

+44 (0)207 453 4525

Address

60 Kingly Street, London, W1B 5DS

E-mail

mark.boyd@bbh.co.uk

Career highlights

Think the Audi channel. World's first and everyone said it couldn't be done. Sold lots of cars but had no effect on ITV peaktime viewing, though.

Favourite TV programme

Like the other profiles you have read, probably The Wire.

Newspaper

Fallen out of love with The Observer. Weekend FT.

Magazine

Another Man.

Website

Try never to have one. This amused me this morning: http://www.limmy.com.

Favourite recent marketing campaign

\"Million\".

Favourite brand

Red Bull for its laser-like focus on \"gives you wings\". Have ignored spending money on ads to invest in new sports (airplane racing) and events (flugtag) that now make it money. Now one of the biggest content and media owners around.

What’s your concession to the recession?

Cynicism.

Who would play you in a movie?

Too busy chasing our end-of-year targets, so would call in Ewan McGregor.

Party trick

Claim I'm going to the loo and doing a runner.

Hobbies

Flaneuring.

What gadget do you think should be invented?

Deadline pusher for the iPhone.

You’ve got one last Tweet before you die. What do you Tweet?

\"After a lifetime of intense soul-searching I was finally struck by a blinding epiphany. It's startlingly obvious the meaning of life is p.\"

Lowdown

Thankfully, his ability to push branded content to the forefront of BBH's offering is much better than his ability to pull Girls Aloud (which he spectacularly failed to do at a party earlier in the year). It will be interesting to see where his department sits post-recession.

Born

Perth, Scotland, circa 1972.


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