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Gerry Boyle

Gerry Boyle

Job

Chief executive

Company

ZenithOptimedia

Work Telephone

+44 (0)20 3003 9002

Address

Headquarters, 24 Percy Street, London, , W1T 2BS

E-mail

gerry.boyle@zenithoptimedia.co.uk

Career highlights

Leo Burnett, Michaelides & Bednash, Zenith, ZenithOptimedia.

Favourite TV programme

24.

Newspaper

The Times.

Magazine

GQ.

Website

www.metcheck.com.

Favourite recent marketing campaign

Comparethemarket.com.

Favourite brand

Callaway. Makes me think I can still play golf.

What’s your concession to the recession?

Worrying about the recession.

Who would play you in a movie?

Mr Robert Carlyle.

Party trick

Staying sober.

Hobbies

Gardening, golf, walking my dog, a recent convert to running.

What gadget do you think should be invented?

GPS shoes.

You’ve got one last Tweet before you die. What do you Tweet?

\"Bye.\"

Lowdown

A frustrating year for Boyle at the helm of ZenithOptimedia as some notable victories, both in awards terms and in winning new business from the likes of 118 118, were overshadowed by the loss of the Lloyds TSB account. Despite this, Boyle remains passionate about the brand and about making media a more interesting business in which to work.

Born

Glasgow, June 1971.


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