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Matt Edwards

Matt Edwards

Job

Managing director

Company

Engine

Work Telephone

+44 (0)20 3128 8000

Address

60 Great Portland Street, , London, , W1W 7RT

E-mail

I get enough spam already.

Career highlights

Three favourites would be Stella Artois \"doctor\" winning BTAA Grand Prix, Heineken celebrity blackmail campaign making front-page lead story in The Mirror and WCRS topping Campaign's new-business league.

Favourite TV programme

Lost.

Newspaper

The Sun in the week, The Daily Telegraph on Saturday.

Magazine

Campaign. Especially the bits Noel writes.

Website

Myfootballclub.co.uk – crowd-sourcing at its best. Please join us as we need to increase the playing budget to stay up.

Favourite recent marketing campaign

Cactus Kid. \"Run Cactus Kid, run!\"

Favourite brand

Adnams for combining two of my favourite things – beer and Southwold.

What’s your concession to the recession?

Nothing.

Who would play you in a movie?

A young, floppy-haired Nigel Havers.

Party trick

I can solve a Rubik's Cube in less than three minutes.

Hobbies

Tennis, theatre (OK, musicals), part-owning Ebbsfleet United Football Club.

What gadget do you think should be invented?

Every time we watch Dragons' Den, I remind my wife of my idea for the Hot Spoon for carving out ice-cream straight from the freezer. She laughs dismissively.

You’ve got one last Tweet before you die. What do you Tweet?

\"We had some laughs and we did some crazy things.\"

Lowdown

Many thought that when Penny Herriman was chosen above Edwards for the managing director role at WCRS, he'd leave. However, with terrier-like persistence, he kept buzzing around the agency until his commitment was rewarded with the managing director role at the sprawling Engine Group. The thoroughly nice and likeable (which isn't a euphemism for boring) Edwards has done his utmost to make himself indispensable since.

Born

1973, Hertfordshire.


Additional Information

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