Agency: Bartle Bogle Hegarty
Bartle Bogle Hegarty
60 Kingly Street, London, W1B 5DS
My first year as chief executive in Asia: new markets, new brands, new clients and new management team. Energising and scary in equal measure.
The X Factor, Cheryl and I have a connection.
Mail on Sunday, of course.
Our latest Barnardo's campaign, powerful in every channel.
Banyan Tree, awesome Asian holidays.
Banyan Tree holidays.
My father, better looking, better actor, better dancer.
I can do a pretty quick pint.
Cooking and playing any form of sport with my kids.
Star Trek-type Teleporter, my commute doesn't get any better.
\"Bummer, I've got so much more to do.\"
2009 will go down as the hardest year in Fennell's career. Not only has the agency been dogged by talk that its big accounts are about to walk, but some significant cuts in client spend also led to the agency making 40 staff redundant. As the driver behind major structural change at the agency, Fennell's hands-on bosses will have now have their eyes firmly on the effect his ideas are having on the bottom line. Few doubt he's up to the challenge.
16 August 1971, London.