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Marc Giusti

Marc Giusti

Job

Group chief digital officer

Company

Leo Burnett

Work Telephone

+44 (0)207 071 1241

Address

Warwick Building, Kensington Village, Avonmore Road, London, W14 8HQ

E-mail

marc.giusti@leoburnett.co.uk

Career highlights

Launching Hotmail, Explorer and MSN in my years at EHS – its golden era... Thank you Ken and Terry! Then a few years learning what bad agencies felt like. Joining GT in 2005, meeting some truly wonderful people and having the chance to play with some breathtaking new ideas. Becoming creative partner in 2006 and growing the agency from 40 to 130 in nine months... winning Agency of the Year 2007 and a further three near misses in 2008 with Marketing, the BIMAs and NMA. Being voted to vice-chair of th

Favourite TV programme

Spiderman And His Amazing Friends – Nick Junior, Tuesdays 7.45am.

Newspaper

The one with the best typography.

Magazine

The one with the best art direction.

Website

thecoolhunter.co.uk, oh, and http://postsecret.blogspot.com.

Favourite recent marketing campaign

Sagami Condoms: Love needs a distance. 0.02mm.

Favourite brand

Anything high-end-modern-classic like Zagato. Hyper expressive, metal gorgeousness. Or something.

What’s your concession to the recession?

Frugality.

Who would play you in a movie?

Pat Benatar.

Party trick

Making five-year-old children cry.

Hobbies

I'd like to say shooting, collecting classic Lancia Flaminias and Alfa Romeo 1900 Cs. But I live in Chiswick and can't afford a garage.

What gadget do you think should be invented?

Something that sucks The X Factor into a dark, twisted and painful oblivion.

You’ve got one last Tweet before you die. What do you Tweet?

\"@God. Put the kettle on.\"

Lowdown

Giusti made the move to a \"proper\" agency this year by switching his talents to Leo Burnett. It still remains to be seen whether the appointment will be a success, but his first few weeks were certainly memorable, what with someone setting up a fake Twitter site for him and posting some dubious comments that didn't, in fact, sound too dissimilar to his actual Tweets.

Born

Paddington, 1972. Near the bins outside St Mary's, apparently.


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