Scott Knox

Scott Knox

Managing director

Marketing Agencies Association

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What have you been proudest of this year?

Launching the industry's first-ever LGBT group, Pride in Advertising & Marketing (PrideAM), at the Wacl president's dinner after being supported by Campaign with a front-page story.

And what's been your biggest disappointment?

Being in Rome at the Festival of Media as part of a diversity panel with Lindsey Clay (Thinkbox), Esther Franklin (Starcom Mediavest Group) and Sam Phillips (OMD) when less than 20 per cent of the delegates attended the session. Not a good show of support for the diversity agenda. The upside being that these great women inspired me to launch the LGBT version of Wacl with PrideAM.

When was the last time you surprised yourself?

Getting my fat ass in the gym with a gale-force hangover last week.

If you could change one thing about the industry at the moment, what would it be (and why)?

That everyone gay/straight, black/white, female/male, religious/atheist, trans/cis, junior/senior is proudly and fully their authentic selves. The more we are who we really are, in and out of work, the better we are as team members, leaders and people. The only reason we are not our authentic selves is fear.

How do you get your creative juices flowing?

I have conversation and play time with my kids, especially "inventing". Who would have thought that a kitchen-roll tube could have so many possibilities? As adults, we take ourselves and the world too seriously; it constrains our thinking. Children just think widely and broadly; there is no limit. Education and experience have knocked that out of us.

You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?

The women of Wacl – their collective honesty and passion are infectious.

The internet has been banned. What do you miss most (and why)?

Having my entire music collection at my fingertips on my phone. I spent years transferring my vinyl to digital, including cleaning up the sound with my Roxio ripper. I love my 80s 12-inch extended mixes and I have all of them just a click away.

What's the last Google search you did?

Gay rugby players – well, you did ask!

The robots are coming. What would you get yours to do for you?

Go to the gym for me.

When you were a kid, what did you want to be when you grew up?

A stadium-performing popstar. Music was my life as a kid and, watching Live Aid, I just thought: I want to do that. I want millions of screaming fans. What for? I didn't care! As long as there were mass numbers and adoring screams, that was enough. Thank God The X Factor wasn't around then, the embarrassment recorded forever.

All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?

Selfishly, one of my own possessions. I have the original reel-to-reel recording of Culture Club's first album, Kissing To Be Clever, which means I have the first-ever copy of the completed mix of Do You Really Want To Hurt Me.

I'm still here because…

Of what the Marketing Agencies Association, the team, its board and members support me in doing. I've spent nearly 15 years here doing different things that push our industry forward. Loud and proud things that I have been encouraged to do. There is so much more that I want to achieve for, and with, the agency sector and the MAA's drive will help me get it done.

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