- 07776 180063
- London, United Kingdom
Best one yet. We really hit our stride this year – winning nine pitches out of nine, hiring great talent across the agency (Pablo Marques' arrival is just one great example) and doing some really inspiring and effective work that's really connecting with our audiences.You become prime minister in a shocking leadership coup. What's the first thing you do?
Have a chat with Boris Johnson and find out if he really is as mad as I think he is.What European import will you never give up?
Red wine from France.What secret talent could you win an Olympic gold medal for?
Bendy right thumb – I reckon it would work to my advantage in a thumb war!What was the last thing you bought?
A pair of glasses – they had to go back. I should have gone to Specsavers…What's the biggest question adland should be asking itself, but isn't?
Can Facebook really deliver the scale for big brands as well as TV?What marketing buzzword could you live without?
Platforms… it drives me mad.When will the debate on diversity be "over"?
Not in my working life! But we’re working hard to address the balance. We have looked across the company at our mix, benchmarked against other Possible global offices and the industry in general. We are in good shape and ahead of industry averages but need to do more. We are setting new targets and designed a number of initiatives to take forward into 2017.You have the power to change our industry for 24 hours. What do you do?
So little time, so much to change. I guess it depends if we’d remember those 24 hours and if anything we did in that time would be permanent. But it’d be interesting to mess with hierarchies and put young/junior members of staff in power for the day. Or get people to switch jobs for the day. I could try my hand at being a creative. Maybe it would all fall apart, maybe we would learn from it.Why will you never be replaced by a robot at work?
In our industry, I think we’re pretty safe from a robot takeover (we are responsible for communicating, connecting and engaging with people, after all, not robots). I wouldn’t mind working alongside one, though, especially if it can handle my emails!If you could delete an everyday technology from history, what would it be?
Email. Because there are often faster and more efficient ways to communicate. And seeing 200-plus unread emails every time I get back to my desk makes my heart sink a little.What's your favourite Pokémon?
Dragonnite – looks the coolest (thanks, Eddie).Which fictional world would you most like to live in?
A world where cyclists who commute to work did not behave like dicks and where car drivers tried not to kill me during my morning commute.Netflix and…
I are a match made in heaven. It's killing my friendship with my Sky box, having recently just gorged myself on Peaky Blinders.You visit your ten-year-old self and tell them about your life. What do they think?
He would not believe or understand a word I was saying. The internet did not exist in those days!