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- London, United Kingdom
Yes. We've achieved all we've set up to and more. I work with people I love and, more importantly, they all love each other. We've managed to build a great culture and that makes me proud and happy to wake up and come to work every day.You become prime minister in a shocking leadership coup. What's the first thing you do?
Suppress all pig-related stories that might possibly emerge.What European import will you never give up?
Pep Guardiola.What secret talent could you win an Olympic gold medal for?
Loudest song ever played on an agency floor. Also great contender for longest loud playlist ever played in a shared work space and within two metres of a chief executive.What was the last thing you bought?
A bottle of Bold Brew. It's cold brewed coffee that is made in old rum barrels. It tastes like rum, smells like rum and it makes you speak very, very, very fast in meetings. It's incredible. There is no alcohol in it – or so they claim.What's the biggest question adland should be asking itself, but isn't?
Does my work positively impact the world and the lives of the people in it?What marketing buzzword could you live without?
"Consumers". Maybe it is time to think about the people we market to as more than just a source of money to be mined.When will the debate on diversity be "over"?
When the people affected by the lack of it decide they don't need to talk about it any more.You have the power to change our industry for 24 hours. What do you do?
Get the interns to be C-suites and the C-suites to be interns. Watch while everything is burned to the ground and record it to sell it as a show to Netflix.Why will you never be replaced by a robot at work?
Because robots and I are best mates. Even though robots have very bad taste in music. The people at Google and Boston Dynamics will not fare too well, though – have you seen what they do to robots over there?If you could delete an everyday technology from history, what would it be?
The pager. Because every memory I have of that thing is from my childhood and whenever it beeped, my dad had to disappear.What's your favourite Pokémon?
Diglett.Which fictional world would you most like to live in?
The Hitchhiker's Guide to the Galaxy. Because I like to think that I'd be a frood who really knows where his towel is.Netflix and…
Cold brew?You visit your ten-year-old self and tell them about your life. What do they think?
I'd be a poor kid in Brazil, son of a recently graduated doctor. So I would be pretty chuffed that things turned out the way they did.