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Bruce Haines

Bruce Haines


Global chief operating officer


Cheil Worldwide

Work Telephone

+82 2 3780 3200


736-1, Hannam-2dong, Yongsan-gu, Seoul, 140-739



Career highlights

Having Ronnie Kirkwood, Chris Wilkins, David Abbott, Tim Delaney and Barbara Nokes as creative directors.

Favourite TV programme

Dexter – but it's a bit weird now he's married to his sister.


International Herald Tribune.


The New Yorker.


Favourite as in most frequent –

Favourite recent marketing campaign

Obama's – as much for the result as the work.

Favourite brand

Illy – great product that works, great design from logo to cup.

What’s your concession to the recession?

Absolutely nothing.

Who would play you in a movie?

Early life – Daniel Radcliffe. Later life – Jim Broadbent.

Party trick

Appearing to drink more soju than I do.


What are hobbies?

What gadget do you think should be invented?

A corkscrew that can cope with plastic \"corks\".

You’ve got one last Tweet before you die. What do you Tweet?

\"So long, it's been good to know you. Well, most of you, the rest of you, I never liked.\"


The ex-Leo Burnett chief executive broke back on to the London ad scene with a bang at the end of last year when his Korean employer bought Beattie McGuinness Bungay in a deal that surprised adland. The meddling that some feared might ensue has not transpired: Haines is a regular visitor to London (often spotted lunching with Hamish Pringle) but his eye seems focused on opening – and closing – Cheil offices in overseas markets.


Devizes Wiltshire, a long time ago.

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