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Steve King

Steve King

Job

Chief executive, worldwide

Company

ZenithOptimedia

Work Telephone

Undisclosed.

Address

Headquarters, 24 Percy Street, London, , W1T 2BS

E-mail

steve.king@zenithoptimedia.com

Career highlights

HTV, Dorlands, McCormicks, Bates, Zenith UK, Zenith USA, ZenithOptimedia Europe, ZenithOptimedia Worldwide.

Favourite TV programme

The X Factor.

Newspaper

The Daily Telegraph.

Magazine

Vanity Fair.

Website

bbc.co.uk/sport.

Favourite recent marketing campaign

Barack Obama election campaign – effective use of new and traditional media, including infomercials and social media.

Favourite brand

O2. Best mobile coverage, great marketing, terrific customer service and a really smart client!

What’s your concession to the recession?

Professionally, as much as possible; socially, as little as possible.

Who would play you in a movie?

Tom Hanks.

Party trick

Undisclosed.

Hobbies

Sailing, skiing, travel.

What gadget do you think should be invented?

A device to keep track of car keys, mobile phone, passport and BlackBerry.

You’ve got one last Tweet before you die. What do you Tweet?

\"Darling you gotta let me know, Should I stay or should I go? If you say that you are mine, I'll be here to the end of time. So, you got to let me know, Should I stay or should I go?\"

Lowdown

King's efforts have made ZenithOptimedia a much more cohesive network than it was in the past and, despite his constant and necessary globetrotting, King remains down to earth and sane. He can even say the word \"VivaKi\" while keeping a straight face.

Born

London 1959.


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