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Andy Lear

Andy Lear

Job

Head of planning

Company

Publicis

Work Telephone

+44 (0)20 7830 3444

Address

82 Baker Street, London, W1U 6AE

E-mail

andy.lear@publicis. co.uk

Career highlights

Preparing a mental training programme for the Irish boxing team, hiring some great people.

Favourite TV programme

Anything with sea porn in it.

Newspaper

The Telegraph.

Magazine

Does Viz count?

Website

www.watergatebay.co.uk.

Favourite recent marketing campaign

Our own \"Start thinking soldier\" campaign for the Army. In the future every campaign will follow this model.

Favourite brand

Moleskine. I'm currently competing with Neil Simpson to whip out the smallest notebook in a meeting (I'm a slavish proponent of the \"Small Book, Big Cheese\" theory).

What’s your concession to the recession?

Predicting the future. Although I still read my horoscope.

Who would play you in a movie?

Doc Brown.

Party trick

My hips.

Hobbies

Filling in questionnaires.

What gadget do you think should be invented?

The Brie grater.

You’ve got one last Tweet before you die. What do you Tweet?

\"Be nicer.\"

Lowdown

Despite the fact that Lear's contribution to the turnaround at Publicis is less visible than that of some of his management pals, the planner's energy, enthusiasm and vigour can't be knocked. He's a major cog, albeit a behind-the-scenes one, in the machine that is making a bid to transform Publicis.

Born

Essex, the 70s.


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