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Tim Lefroy

Tim Lefroy

Job

Chief executive

Company

The Advertising Association

Work Telephone

+44 (0)20 7340 1100

Address

7th floor north, Artillery House, 11-19 Artillery Row, London, SW1P 1RT

E-mail

tim.lefroy@adassoc.org.uk

Career highlights

\"Tell Sid\" campaign: making advertising work for privatisation. Radical: changing important things. Advertising Association: putting the industry on the front foot (pending).

Favourite TV programme

Mad Men.

Newspaper

Financial Times.

Magazine

The Week.

Website

ba.com.

Favourite recent marketing campaign

Change4Life campaign.

Favourite brand

iPlayer. The BBC used time, money, advertising and media clout to get it right.

What’s your concession to the recession?

Trust in political leadership.

Who would play you in a movie?

Henry Fonda – 12 Angry Men.

Party trick

Grenade-throwing.

Hobbies

Sport, opera, family.

What gadget do you think should be invented?

Undisclosed.

You’ve got one last Tweet before you die. What do you Tweet?

\"It's culture stupid. The way we do things.\"

Lowdown

Lefroy could hardly be a sharper contrast at the top of the AA to his predecessor, Baroness Peta Buscombe. His job will be to keep her high-profile initiatives going while tackling some important challenges – most notably the AA's funding which is said to rely too heavily on terrestrial TV broadcasters and newspaper owners.

Born

Bristol.


Additional Information

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