Agency: Bartle Bogle Hegarty
The Advertising Association
+44 (0)20 7340 1100
7th floor north, Artillery House, 11-19 Artillery Row, London, SW1P 1RT
\"Tell Sid\" campaign: making advertising work for privatisation. Radical: changing important things. Advertising Association: putting the industry on the front foot (pending).
iPlayer. The BBC used time, money, advertising and media clout to get it right.
Trust in political leadership.
Henry Fonda – 12 Angry Men.
Sport, opera, family.
\"It's culture stupid. The way we do things.\"
Lefroy could hardly be a sharper contrast at the top of the AA to his predecessor, Baroness Peta Buscombe. His job will be to keep her high-profile initiatives going while tackling some important challenges – most notably the AA's funding which is said to rely too heavily on terrestrial TV broadcasters and newspaper owners.