Agency: Grey London
Marketing and innovation director, Europe
+44 (0)20 8978 6654.
Lakeside Drive, Park Royal, London, NW10 7HQ
1st January 1967
Chris Brown at WhatIf.
I don't (embarrassingly).
The Nike iPod thingy that goes in your shoe.
iPod, The Magus by John Fowles, suncream.
The Times, The Economist, 24, Radio Five Live, iTunes.
Believing Leicester City would become a good football team.
Hanging out with my three sons.
Bass and Diageo local and global jobs; growing brands such as Pepsi, Carling, Guinness, and Smirnoff.
Roy of the Rovers.
Working in a bar.
Very few individuals can claim to know the business of drinks marketing better than Fennell, whose career has embraced a wide diversity of brands that include Pepsi, Carling, Guinness and Smirnoff. He has also been a poacher-turned-gamekeeper, by running Diageo's campaign to promote sensible drinking.
Jewellery for my wife.
I hire people better than me, and stretch them.