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Matt Powell

Matt Powell

Job

Creative director

Company

Profero

Work Telephone

+44 (0)20 7387 2000

Address

Centro 3, 19 Mandela Street, , , NW1 0DU

E-mail

matt.powell@profero.com

Career highlights

A decade at Profero has given me more than my fair share of good memories.

Favourite TV programme

Newsnight.

Newspaper

Telegraph.

Magazine

WiredUK.

Website

www.pictureisunrelated.com.

Favourite recent marketing campaign

Droga5's \"Million\".

Favourite brand

Mini, for its chutzpah.

What’s your concession to the recession?

Cannes.

Who would play you in a movie?

Jackie Chan.

Party trick

Right now, twirling the moustache I've grown for Tacheback.

Hobbies

Gardening, parenting, collecting wood-cut letters.

What gadget do you think should be invented?

Humanoid robots are too ambitious. I think we should start lower down the evolutionary scale and perfect the robot clam.

You’ve got one last Tweet before you die. What do you Tweet?

\"You're so vain, you probably think this Tweet is about you.\"

Lowdown

Profero's management team underwent a transition in 2009 following the arrival of Elspeth Lynn as the joint executive creative director and Dale Gall as executive planning director. No bad thing as Powell, who can be too nice for his own good, sometimes needs a bit of a fire lit under him.

Born

Harrogate, 13 July 1973.


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