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Bob Scarpelli

Bob Scarpelli


Chairman and chief creative officer


DDB Worldwide

Work Telephone

+1 212 415 2150


437, Madison Avenue, New York, NY, 10022


Career highlights

Thirty-three years so far. Helped build a number of important brands. Won awards, chaired juries, worked with great people. Learned a lot about a lot. Most importantly, made some lifelong friends.

Favourite TV programme

The Sopranos.


The New York Times.




Favourite recent marketing campaign

Philips \"Carousel\".

Favourite brand

Prada. I'm Italian.

What’s your concession to the recession?

Some confidence in the future.

Who would play you in a movie?

Others would say Albert Brooks, but I don't see it.

Party trick

Knowing when to disappear.


Reading, amateur photography, following my favourite teams, living vicariously through my two sons, both in their twenties.

What gadget do you think should be invented?

The portable Astral Projection-inator. It seems like I'm always supposed to be in two places at once.

You’ve got one last Tweet before you die. What do you Tweet?

\"Life is what happens when you're making other plans. John Lennon.\"


Ask any DDB-er what they think of this man and the response will always be overwhelmingly positive. This charming and down-to-earth creative figurehead commands a whole lot of love from the network, and they all appreciate his passion for his work, family and automobile collection.


29 November 1952, Chicago, Illinois USA.

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