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Rory Sutherland

Rory Sutherland

Job

Vice-chairman and digital fluffer

Company

Ogilvy PR

Work Telephone

+44 (0)20 7345 3000

Address

10 Cabot Square, Canary Wharf, London, , E14 4QB

E-mail

rory.sutherland@ogilvy.com

Career highlights

Working in then running the extraordinary spawning ground that is the OgilvyOne creative department. Cannes Direct Jury Presidency 2007. IPA Presidency 2009-11. Speaking at TED 2009.

Favourite TV programme

Sky News. Anything on the Crime & Investigation Channel. And Top Gear.

Newspaper

The Onion.

Magazine

The Spectator, The Week, Prospect, The Atlantic, The New Criterion, Private Eye, Stuff, T3...

Website

www.interfauna.co.uk; www.nespresso.com; www.marginalrevolution.com.

Favourite recent marketing campaign

Comparethemeerkat.com

Favourite brand

Dr Pepper. It's inimitable. How would a retailer produce an own-label version of this? What would they call it?

What’s your concession to the recession?

I have tried to give up on banks. Try www.zopa.com instead.

Who would play you in a movie?

Robert Morley.

Party trick

When younger, I could impersonate the dive-klaxon of a WW2 German U-Boat.

Hobbies

I enjoy absolutely everything sedentary.

What gadget do you think should be invented?

GPS-enabled taxi-hailer. I have no idea why no-one has created this as an iPhone app.

You’ve got one last Tweet before you die. What do you Tweet?

\"@richarddawkins I wonder if you'll be wearing that twatty grin next time we meet.\"

Lowdown

Easily one of the most captivating men in the business, Sutherland recently shared the stage with Gordon Brown at the TEDGlobal conference, and showed the audience just why he has become the first creative to be named as president of the IPA. Just how he has time to hold down his IPA and Ogilvy roles as well updating his Twitter accounts and excellent blog is beyond us.

Born

Usk, Monmouthshire, 12 November 1965.


Additional Information

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