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Craig Mawdsley

Craig Mawdsley


Joint head of planning


Abbott Mead Vickers BBDO

Work Telephone

(020) 7616 3374


151 Marylebone Road, London, NW1 5QE



Alsager, Cheshire, 9 August 1972.

Favourite media

I love the BBC, in pretty much every incarnation – one of the few brands that defines why it's different and better to be British. The Economist remains unsurpassed at what it does in printed and online form.

Favourite app

Sorry, but I'm one of the three remaining people in advertising who neither has an iPhone, nor pretends to have one in survey questions.

Favourite recent ad campaign

Walkers "Sandwich".

Three best friends in adland

Matt Edwards, MD of Engine Group and a fellow grad trainee at Saatchi & Saatchi in '94; Bridget Angear, with whom I share most minutes of every working day; and Sarah Douglas, the best account handler in the business.

Who do you owe most to for your success and why?

Bob Roscow, then vice-chairman of Saatchi & Saatchi, who taught me how to be a planner. I still spend most days thinking that my work isn't quite as good as he would have liked it to be.

Greatest extravagance

I'm not an extravagant kind of person.

Greatest achievement

Continuing to hold on to my job.

What’s your idea of perfect happiness?

Peace and quiet and sunshine.

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