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Mike Mathieson

Mike Mathieson

Job

Chief executive

Company

Cake

Work Telephone

(020) 7307 3112

Address

10 Stephen Mews, London, W1T 1AG

E-mail

Undisclosed

Born

South-West London in the autumn of 1963.

Favourite media

The Guardian, newsbbc.co.uk, Tweetdeck, Private Eye, T3, Xfm, iPlayer, YouTube.

Favourite app

Practical: Tube status Deluxe. Preventative: Met Office. Parental: Angry Birds. Professional: Google Voice. Panicked: Google Maps. Pissed: Addison Lee.

Favourite recent ad campaign

For me, that has to be all about integration and the stand-out this year is clearly Old Spice. A seamless journey from above the line to social media, becoming the fastest-growing online campaign of all-time and delivering a 107 per cent lift in sales. Genius!

Three best friends in adland

Aside from my partners; Andy McLeod, Robert Campbell and Alex Johnston.

Who do you owe most to for your success and why?

Robert Jenkins at Grey Advertising circa 1985 for promoting me from the office postboy to the TV department. My first gig was a Playtex casting session and I will never forget it till my dying day.

Greatest extravagance

Owning (and keeping) every Apple device released since 1992 (the Newton will always remain a personal favourite).

Greatest achievement

Can you ask me that again after London 2012 as I'm predicting big things.

What’s your idea of perfect happiness?

For the sake of my career and marriage, I am going to pass on this one.


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