Group chief executive – Camelot
Camelot UK Lotteries Limited
Tolpits Lane, , Watford, Hertfordshire, WD18 9RN
31 December 1950 – Batley, Yorkshire.
News from the radio in the morning, papers on the way to work and updates on the mobile and internet during the day. A few guilty pleasures too: Hello! magazine and Saturday Kitchen or EastEnders on rare quiet times at home.
Anything that makes my life easier. I’ve just discovered a Reader app which means I can pack a good book with me wherever I go – now all I need is some free time to read one or two.
Ideal next job
I'm in it – I lead a company which has generated more than £24 billion for good causes, created more than 2,500 millionaires and is making a huge contribution through National Lottery funding to the London 2012 Olympic and Paralympic Games. So I'm not even thinking about what’s next, there's too much to keep me occupied here.
Three best friends in adland
I prefer not to mix business and pleasure too much, but Cilla Snowball is a good friend and someone I'm always very happy to spend time with.
Who do you owe most to for your success and why?
They may not be "industry people", but I most owe my success to my parents. They taught me to work hard to succeed and to believe that I could achieve whatever I wanted to in life.
Why do people like you?
I hope it might be because what you see is what you get. I wear my heart on my sleeve, I think people like that they know where they stand with me. I also don't take myself too seriously – you need to be able to laugh at yourself every now and then.
Taking my daughter to the Caribbean once a year for a luxury break.
I was delighted that last year we managed to deliver sales growth of nearly 6 per cent and the best returns to good causes in a decade – all against a backdrop of declining international lottery sales and difficult economic conditions at home.
What’s your idea of perfect happiness?
Seeing a lottery win completely transform the life of someone who really deserves it. That – and a deserted beach, a good book and no mobile phone signal.
What do you think will be the biggest change in advertising over the next five years?
The "connected consumer" will lead to brands being able to generate mass audiences without relying on mass media.
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