Agency: Wieden & Kennedy
Group chief executive – Camelot
Camelot UK Lotteries Limited
Tolpits Lane, , Watford, Hertfordshire, WD18 9RN
31 December 1950 – Batley, Yorkshire.
News from the radio in the morning, papers on the way to work and updates on the mobile and internet during the day. A few guilty pleasures too: Hello! magazine and Saturday Kitchen or EastEnders on rare quiet times at home.
Anything that makes my life easier. I’ve just discovered a Reader app which means I can pack a good book with me wherever I go – now all I need is some free time to read one or two.
I'm in it – I lead a company which has generated more than £24 billion for good causes, created more than 2,500 millionaires and is making a huge contribution through National Lottery funding to the London 2012 Olympic and Paralympic Games. So I'm not even thinking about what’s next, there's too much to keep me occupied here.
I prefer not to mix business and pleasure too much, but Cilla Snowball is a good friend and someone I'm always very happy to spend time with.
They may not be "industry people", but I most owe my success to my parents. They taught me to work hard to succeed and to believe that I could achieve whatever I wanted to in life.
I hope it might be because what you see is what you get. I wear my heart on my sleeve, I think people like that they know where they stand with me. I also don't take myself too seriously – you need to be able to laugh at yourself every now and then.
Taking my daughter to the Caribbean once a year for a luxury break.
I was delighted that last year we managed to deliver sales growth of nearly 6 per cent and the best returns to good causes in a decade – all against a backdrop of declining international lottery sales and difficult economic conditions at home.
Seeing a lottery win completely transform the life of someone who really deserves it. That – and a deserted beach, a good book and no mobile phone signal.
The "connected consumer" will lead to brands being able to generate mass audiences without relying on mass media.