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Dianne Thompson

Dianne Thompson


Group chief executive – Camelot


Camelot UK Lotteries Limited

Work Telephone

01923 425000


Tolpits Lane, , Watford, Hertfordshire, WD18 9RN



31 December 1950 – Batley, Yorkshire.

Favourite media

News from the radio in the morning, papers on the way to work and updates on the mobile and internet during the day. A few guilty pleasures too: Hello! magazine and Saturday Kitchen or EastEnders on rare quiet times at home.

Favourite app

Anything that makes my life easier. I’ve just discovered a Reader app which means I can pack a good book with me wherever I go – now all I need is some free time to read one or two.

Favourite recent ad campaign

I loved our most recent ad for EuroMillions, where a EuroMillionaire takes his friends paintballing on a desert island. It's epic, memorable and really good fun – which is what The National Lottery is all about, after all.

Three best friends in adland

I prefer not to mix business and pleasure too much, but Cilla Snowball is a good friend and someone I'm always very happy to spend time with.

Who do you owe most to for your success and why?

They may not be "industry people", but I most owe my success to my parents. They taught me to work hard to succeed and to believe that I could achieve whatever I wanted to in life.

Greatest extravagance

Taking my daughter to the Caribbean once a year for a luxury break.

Greatest achievement

I was delighted that last year we managed to deliver sales growth of nearly 6 per cent and the best returns to good causes in a decade – all against a backdrop of declining international lottery sales and difficult economic conditions at home.

What’s your idea of perfect happiness?

Seeing a lottery win completely transform the life of someone who really deserves it. That – and a deserted beach, a good book and no mobile phone signal.

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