Agency: Wieden & Kennedy
Axe & Bottle Court, 70 Newcomen Street, London, , SE1 1YT
1974. Hammersmith. London.
Guardian newspaper. Times iPad app. Any sport section.
Henry Rowe. Jane McNeil. Peter Chipchase.
Charlie Dobres (first job). Ed Ling (mentor). Jane McNeil (drunken poaching). Gui Seiz (consistent gold).
Because I am not terribly needy.
I genuinely don't think I have one. And my wife runs a pretty tight ship.
Not being preoccupied by industry fame or legacy.
Sport all day long until you're dog-tired. Followed by cold beers, grilled meat and funny mates.
Someone's going to work out how to make the industry culturally important again. Otherwise, we are all polar bears arguing about the quality of our particular patch of ice.