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Malcolm White

Malcolm White


Planner, founder


Krow Communications

Work Telephone

+44 (0)20 7025 0007.


The Smokery, 2 Green Hill Rents, London, EC1M 6BN

Fantasy business partner

Henry Wellcome, founder of Burroughs Wellcome and inspiration for the new eponymous gallery on Euston Road the most interesting place to visit in London today.

How do you off-set your carbon footprint?

I don't.

Greatest influence

Titian's The Flaying Of Marsyas.



Favourite gadget


Desert island objects

Epee, paints and paper, Penguin Classics.

Most-admired politician

William Beveridge (1879-1963). He was the "architect" of the National Health Service, a fantastic, and underappreciated, idea.

Favourite media

The Guardian, Richardson, Peep Show, Radio 4, wikipedia.

Biggest risk taken

Three hotels on Old Kent Road.

Perfect day

Bookshop, exhibition, bookshop, home.

Who should play you in the film of your life?

Patrick Swayze as James Dalton ("the bouncer's bouncer") in Road House.

Career highlights

All to come.

Fictional hero

Bartleby the Scrivener (Herman Melville character in the terrific short story Bartleby the Scrivener: A Story of Wall Street).

Best job outside advertising

Selling double glazing for my dad (White's For Windows, Ashington, Northumberland).


Known to kneel underneath his desk when fielding calls from difficult clients, White is also one of adland's brightest and most idiosyncratic planners. His second year at Krow has been quieter than the first, but he still oversaw some decent new business for his agency (including Ilva and Nutella) and conducted a sterling amount of extra-curricular work as head of the Account Planning Group.

Most expensive purchase

The OED.

Why are you good at what you do?

Quite willing.

Additional Information

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