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Bob Scarpelli

Bob Scarpelli


Chairman and chief creative officer


DDB Worldwide

Work Telephone

+1 212 415 2150


DDB, 12 Bishops Bridge Road, London, W2 6AA



29 November 1952. Chicago, Illinois, USA.

Favourite media

News websites (CNN, MSNBC, ESPN, NY Times, Chicago Tribune), my Yahoo! homepage, Mad Men.

Favourite app

The Guardian Eyewitness.

Favourite recent ad campaign

Philips "parallel lines".

Three best friends in adland

No-one you would know.

Who do you owe most to for your success and why?

Two people: Susan Gillette, former president and former ECD of DDB Chicago; and Keith Reinhard, former chairman, CEO of DDB Worldwide. They gave me my start at our company and most importantly believed in me even when I may have given them reason not to.

Greatest extravagance

My Aston Martin Vantage. It's my last vice.

Greatest achievement

Being alive. (I was dangerously sick this summer.)

What’s your idea of perfect happiness?

Watching my Chicago Cubs winning the baseball World Series. It hasn't happened in 102 years so I guess I will remain perfectly unhappy until it does.

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