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Martin Semmens

Martin Semmens

Job

Founder and chief executive

Company

Elvis

Work Telephone

(020) 7073 6868

Address

247 Tottenham Court Road, , London, , W1T 7QX

E-mail

martin.s@elviscommunications.com

Born

Nottingham (close to Trent Bridge) in 1972.

Favourite media

X Factor just to see Simon Cowell – love him. Radio 5 for sport, Radio 4 to send me to sleep, Vanity Fair for all things Americana.

Favourite app

Test Match Special on the iPhone.

Favourite recent ad campaign

Tipp-Ex did a viral campaign on YouTube that was the single best piece of work I saw this year – pure genius.

Three best friends in adland

Simon Ellse – group finance director, Cossette – going with figures and talking me off the edge of any cliffs along the way.

Who do you owe most to for your success and why?

Mark Leversedge (my partner in Elvis) for being so different to me, and believing in me even when I didn't.

Greatest extravagance

Only have two – travel and food.

Greatest achievement

I consider my only achievement was bringing together talented and amazing people and letting them have fun while we created something amazing. Only by letting go of things can you allow magic to happen.

What’s your idea of perfect happiness?

Sunshine, cricket, fresh fish by the sea, my three girls and not having to think about going to bed or getting up tomorrow.


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