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Fergus McCallum

Fergus McCallum


Chief executive



Work Telephone

0161 908 8100


St Paul's, 781 Wilmslow Road, Didsbury, Manchester, M20 2RW



On a Friday in Kilwinning, Ayrshire.

Favourite media

TV: Sky Sports. Newspaper: Racing Post. Magazine: The Observer Mag. Website:

Favourite app

Betfair or Jeff Stelling's Sky Sports football app.

Favourite recent ad campaign


Three best friends in adland

Tony Maciocia – chief financial officer at Euro RSCG KLP; Mark Fowlestone at Multiply and a whole heap of other people I'd struggle to choose between.

Who do you owe most to for your success and why?

Iain Ferguson – ex-chief executive of Euro RSCG Marketing Services Worldwide. He introduced me to agency life and taught me the value of trusting good people.

Greatest extravagance

Owning a racehorse – particularly the bad ones; there is nothing more extravagant than paying good money to watch your horse come last.

Greatest achievement

Persuading my wife that a racehorse was a good investment.

What’s your idea of perfect happiness?

Day one of the Cheltenham Festival or being on holiday with my family (although they won't believe that).

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