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Ian Armstrong

Ian Armstrong

Job

Manager – European communications

Company

Honda (UK)

Work Telephone

01753 590 239

Address

470, London Road, Slough, Berkshire, SL3 8QY

E-mail

ian.armstrong@honda-eu.com

Born

November 1970, Northumberland.

Favourite media

Can't beat a bit of telly but increasingly watching that online so I can do a few other bits at the same time. Then there's papers on a Sunday morning while listening to the radio, tricky one that.

Favourite app

Don't have an iPhone but it would be the one that you can point at the sky and tell which stars are which.

Favourite recent ad campaign

John Lewis TV spot of the small girl growing up.

Three best friends in adland

An agency principal far too old to be given any publicity; one of the most connected women in the industry; and a business director you'd love to have dinner with.

Who do you owe most to for your success and why?

My first big-hitting marketing director, Andrew Marsden, a legend who knows a bit about brands, advertising and media. Some would argue he knows a thing or two about jollies too so I've tried my best to learn as much as possible.

Greatest extravagance

Riding a motorbike, but then there is custard too – a close second.

Greatest achievement

Being able to work with and influence a bunch of very clever people, some of whom won two black Pencils in one evening.

What’s your idea of perfect happiness?

+20 per cent of the volume target, within original budget and a cupboard-full of awards showing that we have the right motivated people, the best planning and a compelling argument in place.


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