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Sid McGrath

Sid McGrath

Job

Planning partner

Company

Karmarama

Work Telephone

(020) 7612 1777

Address

31, Vernon Street, London, , W14 0RN

E-mail

sid@karmarama.com

Born

1964, West Ham, London.

Favourite media

Dexter, The Legend Of Dick And Dom, The Guardian, fastcompany.com.

Favourite app

Shrek: Do The Roar.

Favourite recent ad campaign

We Buy Any Car.

Three best friends in adland

Sir Martin Sorrell, David Ogilvy, Jeremy Bullmore.

Who do you owe most to for your success and why?

Adam Lury. Helped me understand how powerful planning can really be.

Greatest extravagance

My builder.

Greatest achievement

Helping to build Karmarama into the type of agency I used to dream about working in.

What’s your idea of perfect happiness?

A pair of brand new socks everyday forever.


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