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Mark White

Mark White

Job

Executive director of sales

Company

Channel 5

Work Telephone

+44 (0)20 7421 7202.

Address

22 Long Acre, , London, , WC2E 9LY

Born

7th October 1963

Fantasy business partner

John Lasseter from Pixar.

How do you off-set your carbon footprint?

By walking around central London wherever possible.

Greatest influence

The desire to see my wife and boys smiling.

Clubs

The only club I need guaranteed entry to; Liverpool FC.

Favourite gadget

Slingbox.

Desert island objects

A football, a family photo and another football to replace the first one?

Most-admired politician

Boris Johnson, for not pretending to be anything other than what he is.

Favourite media

The Sun, Autocar, 24, Radio Five Live, Thinkbox.tv.

Biggest risk taken

Taking Paul Chard on a golf trip.

Perfect day

The real "three Fs": family, football and friends.

Who should play you in the film of your life?

Dudley Moore.

Career highlights

The end of Thames TV to the start of Channel 5, with a slice of UK Gold in the middle.

Fictional hero

Yoda. Short, smart and full of The Force.

Best job outside advertising

Coaching a children's football team.

Lowdown

White has faced a tough sell in recent years with five's audience share flattening out but the launch of its digital platforms, five Life and five US, has given its commercial team a new lease of life. Five seems in safe hands with White and his sales director Kelly Williams, one of the most experienced commercial teams in the market.

Most expensive purchase

My annual train ticket to Long Acre.

Why are you good at what you do?

Because I'm surrounded by great people I believe in.


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