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Pedro Avery

Pedro Avery


Managing director


Arena Media

Work Telephone

(020) 7182 6400


247, Tottenham Court Road, London, , W1T 7QX



Madrid, 1 December 1969.

Favourite media

Sky Sports in 3D (awesome), Telegraph free app on the iPad.

Favourite app

Boris Bike Availability.

Favourite recent ad campaign

McDonald's "pedestrian crossing". Simple idea, excellently executed.

Three best friends in adland

Twickenham, Wentworth and Emirates.

Who do you owe most to for your success and why?

Jim Marshall – someone who believes that you hire for attitude and train for skills.

Greatest extravagance

Flying lessons.

Greatest achievement

Trekking through Mongolia on horseback – poor horse.

What’s your idea of perfect happiness?

Arsenal beating Spurs in Champions League Final 1-0 after extra-time.

Additional Information

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