Agency: Bartle Bogle Hegarty
Chief executive, EMEA
Omnicom Media Group
(020) 7908 3511
Fitzroy House, 11, Chenies Street, London, WC1E 7EY
Guardian, FT, BBC iPlayer, Sky Anytime, The Economist, EVO/evo.co.uk, Google.
Current one is perfect.
They know who they are.
Too many to mention.
Manning Gottlieb Media.
My family sharing our usual boisterous Friday night dinner.
The agency selection process will change dramatically with talent, analytics, innovation and business results being the key criteria, not arbitary metrics. The effects of the "new normal" economy plus the dramatic rise of social networking and the mobile ecosystem will aggressively drive this change. It's effect will be far-reaching, disruptive and positive.