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Wayne Arnold

Wayne Arnold

Job

Global chief executive

Company

Profero

Work Telephone

+1 917 539 3731

Address

19 Mandela Street, Camden, London, NW1 0DU

E-mail

wayne@profero.com

Born

1974 in a hospital in Poole Dorset.

Favourite media

Since moving to the US, I have become addicted to the BBC in all its media forms, mainly because US news has too much hairspray and little substance.

Favourite app

Wine ratings, only because I can never remember the name of a good bottle of wine in the morning.

Favourite recent ad campaign

Not an ad campaign but Sit and Squat by Charmin. Brilliantly simple and if you can make toilet paper interesting, then that is worth a mention.

Three best friends in adland

Tricky question – can't restrict to three but will give a shout out to the IPA 7 crew of 2006. You know who you are.

Who do you owe most to for your success and why?

Mr Puttnam – a rock star in every way. Humbly honest, wise and generous to a tee with his time.

Greatest extravagance

Getting to constantly travel to the greatest places in the world.

Greatest achievement

Surviving the Marathon des Sables.

What’s your idea of perfect happiness?

Good friends, eating and drinking in a vineyard, next to a river in South Africa.


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