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Match of the Day, the Match of the Day repeat on Sunday morning, Match of the Day 2.
One where there were enough days in the budget to shoot everything the idea requires.
Tony Barry, Kirsty Dye, Ringan Ledwidge.
Jeremy Craigen. Because he might send me a nice script if I say that. Actually, hang on, Nick Gill as well.
You'd have to ask those people. Won't take long, there's only three of them.
Advertisers will work out (too late, obviously) that in the depths of recession they should've had more faith in the economic value of strong creative ideas.