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Nigel Long

Nigel Long

Job

Chief executive

Company

Naked Communications

Work Telephone

+44 (0)20 7336 8084.

Address

5th Floor, 159-173 St John Street, London, EC1V 4QJ

Fantasy business partner

My dad.

How do you off-set your carbon footprint?

I cycle and I use a Mini for local journeys.

Greatest influence

My dad. The wisest leader I know, and a gentleman.

Clubs

None (that would have me).

Favourite gadget

Any type of boat.

Desert island objects

A boat to build, a mountain bike to explore with, and a photo of my family.

Most-admired politician

Winston Churchill, for his leadership skills.

Favourite media

Financial Times on a Saturday (thanks Jac), Country Life, Mock the Week, Radio 2, primelocation.com.

Biggest risk taken

Investing in a business I didn't run, not for the faint-hearted.

Perfect day

Any day in Devon with Jenny, Sophie, Hattie and Rupert.

Who should play you in the film of your life?

Hugh Laurie would be flattering, Nigel Havers is more likely.

Career highlights

WCRS and Partners BDDH were highlights.

Fictional hero

CJ or Josh in The West Wing (either would do well at Naked).

Best job outside advertising

Coaching executives in "proper" business and mentoring school children.

Lowdown

Long continues to provide the business brains that binds Naked's various operations together. This year, he's helped it to branch out into new areas such as data and entertainment content while overseeing its more established businesses.

Most expensive purchase

That'll be houses plural.

Why are you good at what you do?

I'm driven, love people, ideas and business. And I see the big picture. Ouch, what was that?


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