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Robert Harwood-Mathews

Robert Harwood-Mathews

Job

Chief executive

Company

TBWA\Manchester

Work Telephone

+44 (0)161 908 8177.

Address

St Paul's, 781 Wilmslow Road, Didsbury, Manchester, M20 2RW

Fantasy business partner

HRH Prince Charles.

How do you off-set your carbon footprint?

I run to work regularly, and Tom Morton (the planning director at TBWA\London) regularly makes me eat vegetarian tapas.

Greatest influence

Christ's Hospital, an inspiring independent school that always believes in its pupils, no matter who they are or where they come from.

Clubs

Vintage Sports Car Club, Campaign for Real Ale.

Favourite gadget

Corkscrew.

Desert island objects

If you could just replicate The Marble Arch pub from Rochdale Road, Manchester, Mirch Marsala Fine Indian Dining from Norbury, Croydon, and supply me with any Edwardian Grand Prix car, I'll be fine.

Most-admired politician

Alexander the Great. He was definitely a TBWA man. Pioneer of the "disruptive" idea, his deployment of cavalry at Granicus in 343BC destroyed convention and 20,000 Persians with only 25 Macedonian casualties.

Favourite media

The Economist, Prospect, Never Mind The Buzzcocks, Key 103, runnersworld.co.uk.

Biggest risk taken

I once took my wife camping.

Perfect day

Drinking sangria in the park and then, when it gets dark, going home.

Who should play you in the film of your life?

Edward Norton.

Career highlights

Working with creatives such as Beattie, Silburn, McTear at TBWA\London and being appointed the chief executive here in Manchester in 2006.

Fictional hero

The hairy chap in The Joy of Sex books.

Best job outside advertising

Third mate, tall ship Bounty, Sydney Harbour.

Lowdown

Shipped out of TBWA\London to Manchester in September last year, he has been busy ringing in the changes at the agency. Successes include wrestling Beattie McGuinness Bungay to the £10 million GHD business in February. But following the management reshuffle, just how well is the posh Londoner faring with his Northern peers?

Most expensive purchase

My other house and my other car.

Why are you good at what you do?

I never judge a book by its cover.


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