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Richard Alford

Richard Alford

Job

Managing director

Company

M&C Saatchi

Work Telephone

(020) 7543 4500

Address

36, Golden Square, London, , W1F 9EE

Work e-mail

richarda@mcsaatchi.com

Date of birth

15 May 1966

The best thing about my job is...

Agreeing that all ads produced by other agencies are utter rubbish – especially if it was a client who previously fired us.

The key thing I've learnt recently is...

Most other people seem to hate their jobs.

The best advice I've ever had is...

Flatter, praise and ooze over revenue, and when you think you've gone too far in the flattery… go just a little further.

If I was 21 again, I would...

Get a job in the City.

The thing that really inspires me is...

Fear of having no money.

The last time I was embarrassed was...

Having a proctology exam. Well, not so much embarrassed, more excited.

The last time I was excited was...

Ah. I think I've already covered this above.

I'd describe my personal style as...

Sycophantic yet contemptuous.

I really love...

Custard tart.

I really wish I had...

No mortgage.

I really wish I hadn't...

A fucking great mortgage that makes me puke with fear.

The worst thing about me is...

I can't concentrate for more than about 15 seco…

You might not know this but I'm...

Infertile.


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