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Martin Brooks

Martin Brooks

Job

Chief executive

Company

Work Club

Work Telephone

(020) 7407 7800

Address

London, SE1 1EN

Work e-mail

martin@work-club.com

Date of birth

21 August 1967

The best thing about my job is...

Right now, it's getting bigger and more interesting every week.

The key thing I've learnt recently is...

That you just can't sell great, big-budget digital work to senior people who aren't personally engaged, excited and optimistic about technology… so you need to hook them through digital apps relating to personal passions (football/punk/cars/badgers) first.

The best advice I've ever had is...

You can if you think you can (L Brooks).

If I was 21 again, I would...

Accept a job offer from Jon Claydon again.

The thing that really inspires me is...

The fact that wave after wave of technological innovation (forever and ever) will mean that digital will always be at the most exciting end of marketing and culture. That and Positive Vibrations (Babylon By Bus, Live) RN Marley.

The last time I was embarrassed was...

Last week, when I reached for a hanky in a client meeting and pulled out a pair of my three-year-old's pants. By fluke, they featured an Ankylosaurus. And were clean.

The last time I was excited was...

Today, watching Andy Sandoz (Work Club's creative director) making a presentation on data ("The God Particle") to 150 bemused marketers. Their faces said: "I don't know what it is, but I like it."

I'd describe my personal style as...

Complementary to my awesome partners in the Club.

I really love...

Fast sailing beyond sight of land at night.

I really wish I had...

Asked Jane McNeill to be a co-founder of Work Club.

I really wish I hadn't...

Moved to Wandsworth.

The worst thing about me is...

My appallingly short attention sp…

You might not know this but I'm...

The Risotto King.


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