Agency: Wieden & Kennedy
+44 (0)20 7837 3737.
Communications House, 7-11 Herbrand Street, London, WC1N 1EX
1st January 1963
Does letting my lawn grow longer count?
A bottle of Scotch, a pack of Marlboro Lights and a bag of smoky bacon crisps.
The Times, The Week, 24, Capital FM, iGoogle.
Letting my PA answer this questionnaire!
A sunny summer Sunday.
Still going strong after 22 years.
Injecting jelly into pork pies.
Whyte has much to celebrate in his four years at McCann, not least having silenced the critics who said he wouldn't last in the chief executive's role. Polished, intelligent and eminently capable, if a little socially awkward, Whyte doesn't crave the media spotlight as much as his peers.
Cigarettes to feed a habit that lasted 25 years.
Because I've never been any good at mediocre.