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Mel Cruickshank

Mel Cruickshank

Job

Chief executive

Company

Lida

Work Telephone

(020) 7543 3709

Address

36, Golden Square, London, , W1F 9EE

Work e-mail

melc@lida.com

Date of birth

Sometime in the 70s

The best thing about my job is...

Having first dibs on the holiday roster.

The key thing I've learnt recently is...

You can’t do it all. Surround yourself with people you like and trust and let them get on with it.

The best advice I've ever had is...

Never hire your mates.

If I was 21 again, I would...

Do nothing differently.

The thing that really inspires me is...

Can I have two things? 1. People who dedicate their lives to helping others. 2. Women who manage to have it all.

The last time I was embarrassed was...

This weekend in a restaurant toilet with my daughter.

The last time I was excited was...

I know it sounds naff but this morning, after being shown some fantastic creative work.

I'd describe my personal style as...

"Crack on… let's crack on!"

I really love...

Curry.

I really wish I had...

A photographic memory.

I really wish I hadn't...

Signed up to annual gym membership in 1992 – pointless.

The worst thing about me is...

My directness.

You might not know this but I'm...

I'm a natural blonde.


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