Agency: Bartle Bogle Hegarty
(020) 7494 9600
30-32 Southampton Street, , London, , WC2E 7RA
28 September 1965
Leaving everything to the last minute and having this put down as a sign of creativity.
The country the greatest number of Americans claim to be descended from is Germany. By some distance. This explains a lot, I think.
"Buddy, it is what it is." It was my boss in the US's stock response to every concern or complaint. Felt rather defeatist at the time. Now it just seems profoundly wise.
Seeing perseverance rewarded. Elbow's belated Mercury, Darren Clarke's middle-age Open, Dave Dye finally managing to chip the ball into the agency recycling bin; good things do come to those that wait.
The time when I was due to be meeting an interviewee at a coffee shop for the first time and, marching straight up to a likely looking candidate, cheerily asked: "Hello, are you x?" "No," came the bemused reply, 'I'm your client." Can make a man doubt himself, blunders like that.
Arshavin, 83rd minute – Arsenal 2 Barcelona 1.
Singing very loudly in public places when there's no-one else around.
Joined my colleague in buying shares in Apple in 1998 just in case Steve Jobs managed to turn it around.
Bought shares in eToys instead because I thought our campaign for them was so good.
A former fat boy. A very fat boy.