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Steve Miles

Steve Miles

Job

Global brand vice-president, skin health brands

Company

Unilever

Work Telephone

Undisclosed.

Address

100 Victoria Embankment, London, EC4P 4BQ

How do you off-set your carbon footprint?

Am more focused on reducing it (less air travel) than off-setting it.

Greatest influence

The team I worked with in Argentina in the 90s. For them, nothing was impossible.

Favourite gadget

My eight-track digital portastudio. Makes even my guitar playing sound good. A bloody miracle.

Desert island objects

A piano (of course), an internet-connected webcam, and an endlessly refilling bottle of Pauillac.

Most-admired politician

None. Seriously, none.

Favourite media

The Sunday Times, Q, Spooks, Xfm, Metacritic.

Biggest risk taken

Ditching "real" work to join a pop group for two years.

Perfect day

Any day on holiday with my family out of mobile phone reception.

Who should play you in the film of your life?

Robert De Niro? he can make even the least promising things seem compelling.

Career highlights

Mediocre teacher, mediocre musician, slightly less mediocre marketeer? am fond of the two gold Lions on the mantlepiece (and keen for them to multiply).

Fictional hero

Magnus Pym in John le Carre's A Perfect Spy.

Best job outside advertising

See above.

Lowdown

Unilever has had a difficult year, restructuring its middle management and rethinking its brands strategies. But Miles has overseen some impressive work for the Vaseline range that has given the brand a new lease of life.

Most expensive purchase

My grand piano. Best five-figure sum I could imagine ever spending.

Why are you good at what you do?

Knowing consumer marketing (and especially advertising) is far more about art than science.


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